Portfolio
Work we are proud to share
The Limetree Clinic
Brand & Visual Identity // Website Design // Website Development
Background
Creating a health clinic for patients with lingering, often undiagnosed or unidentified, yet very much sensible illnesses has always been a dream for Elaine Hogan. She began to visualise her plans in late 2020 and arrived at the foundation of The Limetree Clinic. While her reputation and expertise has quickly gained popularity among potential patients, she was lacking a proper website to showcase her knowledge and herbal health related services.
Challenge
When we began working with Elaine, a series of important conversations began to take shape: how she thinks about her own experience, having been diagnosed with Lyme Disease a number of years earlier, through her own challenges in getting the right treatment and finally arriving into the world of herbal health treatments. We needed to showcase her touching and very real story, and bring it ‘alive’ for her own target audience: potential patients who would like to finally get back to living a full and healthy life. Patients arriving to her business were often thinking that turning to an alternative health clinic is their last hope to become healthy again. The main challenge for us at Dovetail was the organisation of Elaine’s vast knowledge – both in terms of what someone goes through during their illness, as well as her ability to treat people effectively – into an informative, meaningful, well organised and aesthetically pleasing website.
Solution
Through a series of conversations with Elaine on her brand and her own experience and knowledge around the topic of health, we developed The Limetree Clinic’s website to reflect a logical, down-to-earth-toned, yet hope-providing style visually, while making sure that copy reflected everything a potential patient might want to know more about, before deciding to turn up for an initial consultation. The website also helped Elaine put her internal ‘mindmap’ onto a comprehendible digital platform that allows her to address multiple target audiences.
Angie O’Brien Art-Psychotherapy
Brand & Visual Identity // Website Design // Website Development
Background
Angie O’Brien has been working as an art-psychotherapyist for many years and wanted to showcase her services to her individual and organisational clients. She had many things laid out already in her mind, which we could further help systematize by taking her through a facilitated branding and value proposition workshop. She also took time out to think about her brand, values and vision for her business, making her choice of design elements much more conscious.
Challenge
Angie came up with her own copy mostly, so our main work was design related, and needed to showcase something serious, yet fun; artistically thought-through, yet not ‘artsy’; displaying possibilities for her clients in a way that also shows the freedom these same clients may and should enjoy when working with Angie.
Solution
By way of regular catch-ups, we developed Angie’s website to match her vision as much as possible. We made sure that clients can find things easily on the website, and can approach Angie easily in terms of booking and expression of interest, making sure that potential clients feel safe and excited about booking an art therapy session for themselves; or a creative team-building session facilitated by Angie.
Angie O’Brien Art-Psychotherapy
Brand & Visual Identity // Website Design // Website Development
Background
Angie O’Brien has been working as an art-psychotherapyist for many years and wanted to showcase her services to her individual and organisational clients. She had many things laid out already in her mind, which we could further help systematize by taking her through a facilitated branding and value proposition workshop. She also took time out to think about her brand, values and vision for her business, making her choice of design elements much more conscious.
Challenge
Angie came up with her own copy mostly, so our main work was design related, and needed to showcase something serious, yet fun; artistically thought-through, yet not ‘artsy’; displaying possibilities for her clients in a way that also shows the freedom these same clients may and should enjoy when working with Angie.
Solution
By way of regular catch-ups, we developed Angie’s website to match her vision as much as possible. We made sure that clients can find things easily on the website, and can approach Angie easily in terms of booking and expression of interest, making sure that potential clients feel safe and excited about booking an art therapy session for themselves; or a creative team-building session facilitated by Angie.
Mary Hayden
Copy Development // Brand & Visual Identity // Website Design // Website Development
Background
We began working with Mary in the summer of 2020, by way of a few coaching sessions, where she was given the opportunity to start thinking about her own skills, strengths and capabilities in a new manner. While being a super-busy mom to 4 kids, she still has the energy to think about helping businesses from a finance, accounting and holistic business perspective. So we started turning these 1:1 coaching sessions into tangible ‘interviews’, where she could talk about her thoughts and experiences freely, and would get a written-up version distilled into website-ready copy. This allowed her to start believing in herself and have more self-confidence to come out on the web for her potential clients. She had so much to offer, that we needed to really think about organizing these services into meaningful parts for her target audience.
Challenge
Once the copy was ready with the help of Benedek, we started working on arranging these into ‘bite-sized’ website pages that allowed complex matters to be explained and understood easily (hence, her ‘jargon-free consultant’ approach). We also needed to keep in mind what potential clients might be looking out for, and tailor the copy, based on content marketing research and SEO best-practices. Cat helped develop a professional looking website design that was easy to view and supported the copy and Mary’s business.
Solution
Mary’s new website now allows her to showcase all her knowledge and experience in a meaningful way, while also being a digital learning platform for her customers. She began offering training courses and regularly uses her website to showcase virtual events that her potential clients may be interested in.
True Self – True Art
Brand & Visual Identity // Website Design // Website Development
Background
Aisling Brennan has been working as an art-therapist for many years and wanted to showcase her services to her individual and organisational clients. We had a series of conversations with her to help her lay out her plans and make it easier to envisage the new website. By way of our brand exploration worksheets, she also took time out to think about her brand, values and vision for her business, helping her to fine-tune her design-intentions.
Challenge
Aisling has several target audiences on her ‘plate’, so in each case, we needed to think about both the uniqueness they require individually, and also an overarching design and concept that would still show the website as a whole being coherent. Our main work was design and build related, and needed to showcase a calm, serene and inviting feel for her clients, where they are invited to deep-dive into their own minds and with the help of art, bring about new understanding about their own lives.
Solution
By way of regular catch-ups, we developed Aisling’s website to cater for her needs as much as possible. We made sure that clients can find things easily on the website, while also showcasing how Aisling works and the services she provides.
True Self – True Art
Brand & Visual Identity // Website Design // Website Development
Background
Aisling Brennan has been working as an art-therapist for many years and wanted to showcase her services to her individual and organisational clients. We had a series of conversations with her to help her lay out her plans and make it easier to envisage the new website. By way of our brand exploration worksheets, she also took time out to think about her brand, values and vision for her business, helping her to fine-tune her design-intentions.
Challenge
Aisling has several target audiences on her ‘plate’, so in each case, we needed to think about both the uniqueness they require individually, and also an overarching design and concept that would still show the website as a whole being coherent. Our main work was design and build related, and needed to showcase a calm, serene and inviting feel for her clients, where they are invited to deep-dive into their own minds and with the help of art, bring about new understanding about their own lives.
Solution
By way of regular catch-ups, we developed Aisling’s website to cater for her needs as much as possible. We made sure that clients can find things easily on the website, while also showcasing how Aisling works and the services she provides.
GuidanceWithBer.ie – Ber O’Mahony
Copy Development // Brand & Visual Identity // Website Design // Website Development
Background
Ber O’Mahony is an accomplished tarot reader, teacher and specialist spiritual tour guide based in Co. Cork, Ireland. Ber has attuned all of her experience into become a master practitioner in a number of modalities. She is passionate about supporting people to reach their potential.
Challenge
One of the main challenges faced by Ber was that she required a website that would showcase her many services in a complimentary and cohesive way.
Solution
We have developed a tailored and distinctive solution for Ber, encompassing a unique brand, visual communication style, and website.
Our design aims to facilitate Ber in effectively engaging with her existing and prospective clients. It exudes strength, depth, and power, while consistently showcasing the enchanting and credible qualities of her gifts and services.
By aligning with Ber’s purpose and personality, this brand resonates deeply with her ideal clients and desired audiences.
Our comprehensive approach involved logo design, website redesign with compelling messaging, and strategic call-to-actions, ensuring a captivating online presence for Ber’s business.
MáireMorkan.ie – Máire Morkan
Brand & Visual Identity // Website Design // Website Development
Background
Máire Morkan is an intuitive coach based in Co. Galway, Ireland. She is passionate about supporting people in reaching their potential and living their soul’s purpose. She offers one-to-one coaching and workshops.
Challenge
One of the main challenges faced by Máire was her outdated website that no longer aligned to her new positioning. She was struggling to reach those in her target markets.
Solution
We created a unique and customised brand, visual communication style, and website that will propel Máire Morkan into the next phase of growth.
The design embodies strength, depth, and power, while consistently reflecting the enchanting and credible nature of her gifts and services. It is a brand that truly aligns with Máire Morkan’s purpose and personality, captivating her ideal clients and desired audiences on a soul level. This comprehensive approach involved logo design, website redesign with compelling messaging and strategic call-to-actions, as well as the development of a photography brief and social media templates using Canva.
MáireMorkan.ie – Máire Morkan
Brand & Visual Identity // Website Design // Website Development
Background
Máire Morkan is an intuitive coach based in Co. Galway, Ireland. She is passionate about supporting people in reaching their potential and living their soul’s purpose. She offers one-to-one coaching and workshops.
Challenge
One of the main challenges faced by Máire was her outdated website that no longer aligned to her new positioning. She was struggling to reach those in her target markets.
Solution
We created a unique and customised brand, visual communication style, and website that will propel Máire Morkan into the next phase of growth.
The design embodies strength, depth, and power, while consistently reflecting the enchanting and credible nature of her gifts and services. It is a brand that truly aligns with Máire Morkan’s purpose and personality, captivating her ideal clients and desired audiences on a soul level. This comprehensive approach involved logo design, website redesign with compelling messaging and strategic call-to-actions, as well as the development of a photography brief and social media templates using Canva.
ReduceCosts.ie – Claire & Mick
Copy Development // Brand & Visual Identity // Website Design // Website Development
Background
Challenge
Solution
Our comprehensive solution addressed the challenges faced by ReduceCosts.ie by aligning their brand identity with their business objectives. We designed a contemporary logo and visual identity to capture their essence and position them uniquely in the market.
High-quality photography, guided by a detailed brief, ensured consistency and resonance with their target market. A bespoke website showcased their services while educating and converting visitors into leads. Leveraging social media platforms, we delivered robust templates that maintained consistency, increased engagement, and maximised their ROI.
Through visual branding, website development, and social media optimisation, we empowered ReduceCosts.ie to expand their reach and effectively communicate with their audience, positioning them for success nationwide.
Locations
Laois, Ireland
Budapest, Hungary
Phone
+353 85 275 9606
+36 30 251 1576