I am an ICF accredited, Professional Certified Coach (PCC) with an extensive knowledge in marketing communication, as well as L&D (Learning and Development) related matters.

I have been coaching people from all walks of life for the past 8 years. I help others find their niche segments (target market coaching) or their dream careers (career coaching). Within organisations, I help team leaders and senior level leaders think about their leadership styles and where they are on their own journeys. Managing stress, setting up boundaries, saying ‘no’, being personally more effective, reaching coveted goals and having more balance between work and life are some of the most common topics we cover. I am also very proud to have developed multiple, award winning business plans for various entrepreneurs that helped those business founders go higher, reach further and achieve more financial success.

My way of working (within a coaching team setting) has been honoured by the International Coach Federation, which awarded us the Prism Award for 2019, as a team, for our past two years’ efforts in making an organisation more successful through coaching. The Prism Award celebrates organizational coaching programs that fulfill rigorous professional standards, address key strategic goals, shape organizational culture, and yield discernible and measurable positive impacts.

I did began my career in advertising, where I worked for the initial 8 years of my career so far. Marketing to this day is something I cherish, and can help my clients get to know more about it by working together and letting them know tips and tricks, ways of working and ways of thinking that bring about solid results. Perhaps the most important of all it that I learned to think with the minds of the customers instead of the company’s internal marketing department. With this kind of thinking, I can help you think of and find benefits instead of features for your products and services, allowing your business to define its authentic Unique Selling Proposition.

I came across Business Model Generation as a book some years ago. I liked it so much that I invested my time and energy into becoming a trained Business Model Innovation trainer and consultant (trained by Alex Osterwalder from Strategyzer), able to facilitate business model workshops with client organisations. I can quickly map out the ‘as is’ business model of your organization and create a ‘to be’ business model canvas, along with a value proposition canvas for targeting customers more effectively. The whole process is highly creative, visual and strategic thinking at the same time, and will make you see the flaws and possibilities of your business very quickly – to tweak it and make it sustainable in the long run. One of my favourite things to do is utilize the thinking of Business Model generation with an individual, and create a new career, with coaching tools (Business Model You coaching). My clients tend to find new meaning in their lives, ready to start a business (or a new career, based on a new kind of personal branding).

Online marketing strategy specialist: I understand the importance of content marketing, keyword research and the importance of having a website that customers can and will find easily to buy your products and services. I help my clients understand their own target markets and the interest of their customers much more deeply, and recommend a sound digital marketing strategy that will lure in more customers, quicker. I will also coach my customers to use the system and content marketing on their own.

Holistic business growth consultant: I call the above a ‘holistic business growth package’, as it helps organisations and individuals grow into something new, into something worthwhile.