When we began working with Elaine, a series of important conversations began to take shape: how she thinks about her own experience, having been diagnosed with Lyme Disease a number of years earlier, through her own challenges in getting the right treatment and finally arriving into the world of herbal health treatments. We needed to showcase her touching and very real story, and bring it ‘alive’ for her own target audience: potential patients who would like to finally get back to living a full and healthy life. Patients arriving to her business were often thinking that turning to an alternative health clinic is their last hope to become healthy again. The main challenge for us at Dovetail was the organisation of Elaine’s vast knowledge – both in terms of what someone goes through during their illness, as well as her ability to treat people effectively – into an informative, meaningful, well organised and aesthetically pleasing website.

Through a series of conversations with Elaine on her brand and her own experience and knowledge around the topic of health, we developed The Limetree Clinic’s website to reflect a logical, down-to-earth-toned, yet hope-providing style visually, while making sure that copy reflected everything a potential patient might want to know more about, before deciding to turn up for an initial consultation. The website also helped Elaine put her internal ‘mindmap’ onto a comprehendible digital platform that allows her to address multiple target audiences.